Quarterly SEO Content Plan · Aug–Oct 2026

Q3 2026 SEO Content Plan — Portfolio Overview

Cannavita · Superfly · Hibernica — three brands, four stores, one hyperlocal playbook

3
Brands
4
Stores
3
Pieces / month / brand
27
Total pages
~70%
Hyperlocal keywords

The approach — in brief

Win the trade area first

Every brand targets neighborhood-level keywords it can realistically rank for in 60–90 days — not "NYC" head terms owned by MSOs, Weedmaps, and Google's map pack.

3 pieces every month

A steady cadence per brand: one buyer-intent page, one educational/evergreen page, and one local or timely piece. Nine pages per brand across the quarter.

Lead with the money categories

Category pages follow each store's actual revenue mix, and every page routes to the live Dutchie menu so content converts to orders.

Own the brand entity

A "Meet the Team" page per brand compounds the staff names already appearing in reviews — the highest-leverage page for branded search.

Keyword geo mix (every brand)
~70% Hyperlocal — neighborhood / borough ~20% Branded / entity ~10% NY-level — educational only

Compliance guardrails — apply to every page

Non-negotiable on all 27 pages
  • 21+ age reminder (footer at minimum)
  • Reference NY OCM licensing / license number
  • No medical or health claims (no "helps with sleep/anxiety/pain")
  • No specific THC % or potency numbers
  • No specific prices in the body — the menu link handles price
  • Do not name specific competitors
  • Photography never depicts minors or on-site consumption
  • Link the live menu + add LocalBusiness / FAQPage schema + canonical URL
Buyer-intent Educational Local / Timely Branded / entity